Sellers | Vail Real Estate Agents

Initial Consultation

Meeting with Dana

We know selling a home can be more emotional than buying one, and we’ll leverage our experience and market know-how to ease you through the process. But first we’ll uncover your motivations for selling, establish a timeline and a marketing plan, and see how your home compares with others on the market. We have a track record of proven success, and you can rely on us to be your champion and best source for solutions.

Private Exclusive

Testing the Waters

Following the execution of the listing contract, the roadmap to hitting the MLS begins. While we may not hit the MLS for a couple weeks due to home staging and media assets awaiting completion, we will still market your home internally to test pricing and generate urgency among serious buyers. Even though we are marketing your home to other brokers, days on market are still zero and price drops aren't public.

Staging & Media

Making Your Home Shine

Our high-end media package elevates your listing with professional photography, videography, and Matterport 3D tours, ensuring stunning visuals that captivate buyers. High-resolution images showcase every detail, cinematic videos create an immersive experience, and Matterport technology provides an interactive virtual tour. Custom marketing collateral, including brochures and digital campaigns, maximizes exposure. This premium approach enhances buyer engagement, accelerates sales, and highlights your property’s unique features, setting it apart in the competitive market.

Home staging is essential for creating a lasting first impression. A well-staged home highlights its best features, helps buyers visualize the space, and evokes an emotional connection. Professionally styled interiors make rooms feel more inviting, spacious, and move-in ready, often leading to faster sales and higher offers. By strategically placing furniture, decor, and lighting, staging enhances the home’s appeal in photos, videos, and showings.

On the Market

Making a Splash

We only have one chance to make a strong first impression on the MLS—this is when the most eyes will be on your property. That’s why every step we’ve taken—refining pricing, staging the home, and showcasing it with high-end media—ensures we make the biggest splash. By launching with maximum impact, we attract serious buyers from day one, driving interest and competition. My strategic approach ensures your listing stands out, leading to a faster sale at the best possible price.

We maximize exposure for your listing by strategically engaging the brokerage community. Through exclusive broker open houses, direct outreach, and high-end marketing materials—including professional photography, videography, and Matterport tours—we ensure top agents take notice. We leverage MLS, social media, and targeted email campaigns to highlight your home’s best features. By networking with fellow agents, offering flexible showings, and providing quick responses, we create buzz and drive interest. Our proactive approach ensures your property stands out, attracting the right buyers and leading to a faster, successful sale.

Continued Exposure

Placing Your Home in Front of the Right Buyers

Now that we’re live on the MLS, we continue marketing your property through targeted print and digital campaigns to maximize exposure. Our syndication agreements with 30+ partners ensure that your listing reaches target markets across the U.S. and internationally, putting your home in front of the right buyers. From social media promotions and email campaigns to luxury print advertising, we leverage every channel to generate interest. Our strategic approach ensures your property remains top-of-mind, driving qualified traffic and increasing the likelihood of a successful sale at the best possible price.

We will actively monitor broker and buyer feedback to understand how your listing is being received and identify any opportunities to enhance its appeal. Additionally, we’ll keep a close eye on competing properties entering the market, ensuring we stay ahead of the competition. With this real-time knowledge, we can make informed decisions and adjust pricing if necessary to keep your home positioned for success. Our proactive approach ensures your property remains competitive, attractive, and in the best possible position to secure a strong offer.

Under Contract

Working Toward the Desired Result

Once we’re under contract, I leverage decades of local knowledge—down to the neighborhood, building, and complex level—to expertly guide you through the negotiation and closing process. My deep market insight ensures that your best interests are always advocated for as we navigate inspections, contingencies, and potential hurdles. With strong communication and negotiation skills, I work to secure the best possible terms while managing deadlines and paperwork seamlessly. From contract to closing, I provide strategic guidance, proactive solutions, and a stress-free experience, ensuring a smooth and successful transaction.

Closing

Reaching the Finish Line

With closing complete, I ensure all loose ends are tied up so your home transitions smoothly to the next owner. From final walkthroughs to coordinating key handovers and ensuring all documents are in order, every detail is handled with care. My deep local knowledge, combined with the unparalleled resources of LIV Sotheby’s International Realty and its dedicated support staff, allows us to deliver exceptional results every time. Whether buying or selling, my expertise and commitment ensure a seamless, successful experience from start to finish.